1. 72% of surveyed expect the businesses they buy from to recognize them as individuals and know their interests
2. Over 76% said that receiving personalized communications was a key factor in prompting their consideration
3. Personalization most often drives 10% - 15% revenue lift
4. Non-personalized communications pose a business risk in a low-loyalty environment.

 The value of getting personalization right—or wrong—is multiplying 

1. Direct Mail showed a 43% ROI 

 The Direct Mail Revival And How Marketers Can Respond 

1. 64% of U.S. adults report that direct mail has inspired them to take action, such as visiting a website or making a purchase
2. 30% of adults are motivated to engage with direct mail due to its design
3. Younger adults (ages 18-34) are 50% more likely than those aged 55 and older to be influenced by design elements (36% vs. 24%)

  Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients

1. 90% of U.S. consumers find marketing personalization very or somewhat appealing
2. U.S. attitudes toward direct mail marketing 2024 consumers appreciate direct mail because they can read it at their convenience